“Dr. Greenthumb transformed from a song into an alter ego, and eventually into a symbol of part of our brand, in terms of what I do as a gangapreneur in the cannabis culture, aside from Cypress Hill. I didn’t see that evolution happening when I first made the song due to the laws being what they were back then. But, I figured if I were going to get into the cannabis space, I would bring something that people know aside from Cypress Hill. I wanted to do something brought that alter ego into the forefront of cannabis culture,” ~ BReal (Louis Mario Freese)